“Privacy, privacy, privacy!” Yeap, that’s not how that famous song goes but hear us out. We probably all have some story of our privacy being breached, from parents and siblings walking into our bedroom unannounced while we're on the phone with our newly found crush - our legs on the wall and all, crossed and probably holding a broom in hand. You're coming home from school, excited to sink your teeth into a mango, you get to the fridge and uncle Steve has decided to much into the mango. Those aren’t “serious” transgression but, the feeling of being powerless and exposed definitely is the same. Our privacy can be compromised in various ways, ranging from our private DMs being exposed to having our cellphone passwords being compromised, and even our bank accounts being hallowed by strangers. Sometimes our privacy being breaches leaves us afraid of even being on the internet, leaving us discourged to fully live and bring our authentic selves to the stage because we go "leaked" or "hacked". We want you to think about privacy differently, we're building for privacy differently. Privacy matters, deeply.

The United Nations has explicitly recognized privacy as a fundamental human right. They've stated that every individual has the right to privacy, and that this right should be protected in both the physical and digital spaces. Not just the United Nations but governments of Zambia, Malawi, Ghana, Nigeria, Kenya, Bulgaria, Iceland, Brazil and certainly many others. These governments and more around the world hold privacy and human dignity on the same plane. This means that companies, organizations and individuals have a responsibility to respect privacy and take measures to protect personal information. But we do know that sometimes they fail and our information ends up in the wrong hands and the wrong eyes.

Why are we talking about privacy? We're talking about it because crypto is built around privacy - privacy and not secrecy. Wouldn't it be amazing if we could verify who we are talking without knowing what they had for breakfast or knowing where they live. Being able to verify that the person we are engaging is authentic without them revealing too much about themselves. Crypto, at its core, operates on principles of decentralization and encryption, offering a robust framework for safeguarding individual privacy and security. It achieves this by distributing the storage of information and transactions across many computers, creating an open, verifiable and secure ledger that is extremely difficult to tamper with. The beauty of blockchain privacy is that although this is public and decentralized, it cannot be linked to your name unless you consent to this. Your identity remains private unless you explicitly choose to divulge it, giving you autonomy over your personal information.

By removing the need for intermediaries (banks, insurance companies, credit bureaus etc.) cryptocurrency transactions happen directly between peers, removing the vulnerability associated with centralized entities. This also actually removes the need for intermediaries and central authorities, which minimizes the risk of cyber attacks and data breaches on a single company. Much like you sending a note to a friend by tapping their shoulder or kicking their chair while you're in class - without the teacher.

We are working on a feature which is called safe ID. You will have more control over your own information, allowing you to manage and safeguard your personal information - zero rouge debit orders, zero spam calls from marketers and all the safety and privacy you need to live freely in this digital age. We want you to feel free to bring your authentic self to the internet without the fear of revealing too much or even oversharing. For example, this feature will allow you to verify that you hold a positive balance to us and any third-party without revealing the actual balance. You will be able to prove that you qualify to take credit without revealing how much you actually earn. Could we be on course to cure vulnerability overload? Probably not but we can help you secure your information and take control over it. This is possible because of zero-knowledge technology. As blockchain technology advances, it has the potential to revolutionize the way we protect your privacy and security in the digital age and we definitely are at the forefront of helping you achieve this. We are building this feature to help you look forward to tomorrow and a whole new world of money.

The revision of this blog was inspired by @zcash a post on X. it read "Privacy protects you from discrimination and from identity theft, and it keeps your food delivery history under wraps. Privacy isn't about shutting out everyone and everything. Instead, privacy gives you the power to choose what and with whom you'll share. It provides safety, control and the right to grant access. Privacy gives you the ability to express yourself, to be creative, to spend your time and your money in whatever manner you like, without the scrutiny of others. It protects our intimate moments, our most embarrassing ambitions, our radical ideas and the ability to be our true selves."

At nuud money, we believe that privacy should be at the forefront of every technology company and government organization. It's not enough to simply collect data and use it for profit - we have a responsibility to protect our users' personal information and give them control over their own information. That's why we believe in cryptocurrencies and blockchain technologies as a whole.

Safe ID will change how we see the world, Safe ID will change how we show up to the world. Privacy gives every human being confidence. We all deserve privacy, Privacy is a fundamental human right that should be protected in every aspect of our lives.

mpumelelo

nuud, inc.

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